Phone
GA4 standard events consist of automatically collected events, enhanced measurement, and recommended events, designed to track user interactions without custom coding. Key standard events
include page_view, session_start, click, scroll, and ecommerce actions like view_item and purchase. These are categorized into general, ecommerce, and industry-specific types.
1. Automatically Collected Events (No Setup Required)
These events are collected by default simply by installing the GA4 tag.
first_visit: User’s first visit to the site or app.session_start: When a user engages with the app or site to start a new session.page_view: Triggered when a user views a page (vital for web tracking).
2. Enhanced Measurement Events (Toggle in Admin)
These provide common interaction tracking without additional coding, enabled under ‘Enhanced Measurement’ in GA4 settings.
scroll: Triggered when a user scrolls to the bottom of a page.
click: Fired when a user clicks a link leading away from the current site.view_search_results: Fired when a user performs a search on your site.video_start/video_progress/video_complete: Measures embedded video engagement.file_download: Triggered when a file is clicked for download.
3. Recommended Events (Categorized by Function)
These events are recommended by Google for specific business types for better report utilization.
- All Properties:
login,share,sign_up,search. - Ecommerce/Retail:
view_item,view_item_list,select_item,add_to_cart,remove_from_cart,view_cart,begin_checkout,add_shipping_info,add_payment_info,purchase,refund.
- Games:
level_start,level_end,level_up,post_score,unlock_achievement. - Lead Generation:
generate_lead,qualify_lead,disqualify_lead.
4. Key Events (Formerly Conversions)
Any standard or custom event can be marked as a Key Event (or conversion) in the GA4 interface to track critical actions like purchase or sign_up.
It is recommended to use snake_case (e.g., event_name) for all custom events to ensure consistency with GA4 standard naming conventions.